Projects
SHIRA LEFFEL COPYWRITER
Web Design • Graphic Design • Branding • User Interface
This website design won Elementor's Top 10 Best Designed and Developed Websites in 2019.
Project Overview
Shira Leffel is an independent copywriter who focuses mainly on B2B & B2C high-tech startups. When we began working on this project, Shira was at the onset of her new independent business and was in need of branding as well as a portfolio website that would showcase her skills.
My Contribution
While working with Shira I designed the logo, brand identity and website. I worked closely with the developer who constructed the website according to my design.
Logo & Brand Identity
I was responsible for designing the logo and shaping the overall visual identity of the brand. The main idea that guided the design was to call out the importance of words. This was achieved by playing with typography, using a reduced color palette and leaving many white spaces. I also designed social images and business cards.
Website Illustrations
I created some of the visuals for the website, to serve as covers for the textual content that was presented.
Web Design
The website was designed to showcase Shira’s work. I grouped the different types of work to make navigation through the portfolio easier. The brand magenta was used to call out buttons.
