Projects
QBEEQ
Web Design • Graphic Design • Branding • User Experience • User Interface
Project Overview
Qbeeq is BI consultancy and implementation company. They also develop plugins for BI software (Sisense). When I started working with Qbeeq they had just had a big growth in business and were in need of rebranding and a new website.
My Contribution
I was the only designer on this project. I designed the logo and defined the brand guidelines. I also designed and built the website on Wix.
View live website: www.qbeeq.pl
Logo & Brand Identity
I was responsible for designing the logo and defining the overall visual identity of the brand. This was a rebranding project and although the company requested a new logo, they still wanted it to echo the old one so costumers would be able to recognize the connection.
I began the branding process with research: I interviewed the founders on the company's mission, style & tone, strengths and weaknesses. I also conducted market research. Next, using what I learned, I proposed 3 logo variations for the founders to pick. The selected logo is a multi-dimensional cube like shape, meant to convey the way data is stored and used for drawing insights. We kept the magenta color from the old logo for three reasons: for brand continuity, to stand out (none of the competition was using magenta) and because we felt it conveyed some of the brand values such as optimism an friendliness.
Website Design
Once the brand was defined, we started designing the website. We first listed the all of the information and features that needed to be accessible on the website. Using this list, I created a flowchart to organize the website architecture. Then I proceeded to create wireframes for each of the website pages.
Next I began to design and build the website using Wix. I based the design on the brand guide I created. I also made sure the design was responsive and made the required adjustments for the mobile design.
Website Illustrations
I designed all of the Illustrations on the website. Because the plugins Qbeeq develops and sells are technical, I created an illustration for each plugin to serve as a cover for the plugin library.
